According to Canada Post research, one in every two people say they have purchased a product in-store over the past six months as a result of a direct mail ad.
And why not? Checking the mail is part of most people’s coming home routine and is associated with “feel good” emotions, the study points out. People also tend to pass along flyers and other special mail offers, multiplying sales opportunities.
Local retailers take note: Neighbourhood Mail from Canada Post and offered by Allegra is proving to be popular with retailers and many other business types when looking for an efficient and affordable way to blanket specific geographic areas with marketing messages.
With Neighbourhood Mail, you can reach every home and business within a delivery area quickly without having names and addresses, meaning no list purchase or rental costs.
Is it right for you? Here’s an example of how it works:
Imagine you own a retail store (florist, pizza parlor, shoe store/repair). You want your prospects to know you’re in the neighbourhood and would like to invite them to an in-store event.
You don’t have a mailing list, but you know from prior research that many of your customers will come from a geographic radius that’s close by. You can choose that radius, let’s say within 10 miles of your location, and your direct mail piece can be delivered to every address within it.
More reasons to like Neighbourhood Mail: The postage rates are low. The format is flexible for special sales, coupons, menus, store maps, event calendars and more. And it’s quick. Because data files aren’t required and there’s no printing of names and addresses on each piece, the mailing process is streamlined, getting your information into the hands of your customers and prospects even faster.
Want to learn more? Allegra can help you design, print and mail your piece for seamless delivery. Let’s get started!