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Archive for June, 2016

Healthcare Direct Mail Strategies to Help Keep Your Practice Healthy and Growing

A recent marketing channel preference study revealed that 40% of consumers prefer postal mail for the delivery of sensitive health information. While digital strategies have their place for certain types of communications, effective direct mail programs are now more vital than ever for medical practices. If you are actively looking to grow your practice, consider…

Find More Just Like Your Best Customers Using Targeted Mailing Lists

The value of a robust customer data file cannot be overstated. The more you know, the easier it is to plan and execute campaigns using targeted mailing lists that deliver the right offer to the right type of customer at the right time – when they’re ready to buy. What basic data points should you…

Information Rules! The Best B2B Offer for Direct Mail Marketing

Hands down, information is the best offer in B2B direct marketing, says customer acquisition and retention expert Ruth P. Stevens. It attracts, it qualifies, and it doesn’t break the bank. While digital views and downloads make customer education fast and immediate, many buyers prefer and appreciate something tangible that they can hold, set aside to…

Direct Mail Design Best Practices That Make an Impact

Getting your direct mail marketing into the hands of those most likely to buy is job one. And that’s all about your list. Bad data equals poor results. Have a quality list? Then it’s time to drill down to make a great offer with attention-getting creative execution. Both may require some testing to find what…

Top Direct Mail Formats That Drive Real Results

Tried and true. Yes. Old and tired? Not a chance! Marketers continue to reap the benefits inherent to direct mail. According to recent research, 74% of consumers always or sometimes notice advertising in direct mail, and 81% read their mail the same day the receive it. Further evidence? Consumers report that it’s the most effective…