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Archive for August, 2016

Four Tips to Choosing the Right Logoed Merchandise for Your Next Event

While there has never been a shortage of options in logoed merchandise, marketers looking to take their promotions to the next level are seeking an even wider selection with dual- and multi-functionality. A trendy, useful and relevant-to-the-campaign promotional product can add an extra dose of flair to capture attention and build awareness of your products…

A Practical Approach to ‘Must See’ Video Marketing

Nearly 8 out of 10 business-to-business marketers report using video marketing as a content strategy, says a 2016 report from Content Marketing Institute (CMI), though just 62% call it “effective.” The gap is far from surprising. Many marketers test or use content delivery channels, like videos, that bring disappointing results. Typically, the disconnect is an…

Using Promotional Products to Recognize Employees

When formal and informal recognition is built into your company culture, it can help you to attract and retain top performers while deepening commitment to your organization. Using promotional products to recognize employees can lead to increased satisfaction and motivation among your team. Consider that companies with effective employee recognition programs enjoy 31% lower voluntary…

Business Marketing Solutions at Your Fingertips

Whether you have multiple locations, hundreds of documents that need to be accessed by multiple people, or documents that require frequent updates, you know how difficult it can be to manage all of your printed materials, keep them up-to-date, and make them available to all members within your organization. According to InfoTrends, 15-25% of print…