Allegra recently hosted “Find Your X Factor,” an informative lead generation webinar that articulated strategic ways for business owners and marketers to distinguish their companies to drive leads and loyalty. The webinar was led by award-winning, cross-channel marketing influencer and Director of Keypoint Intelligence for InfoTrends, Kate Dunn. Kate detailed best practices to increase brand…
In an environmentally aware world, many business owners are looking for ways to provide more sustainable solutions to meet their customers’ needs. To promote more eco-friendly practices, many businesses pledge to “save the trees” by reducing the use of paper and print materials. However, simply “going paperless” is not the perfect solution. In honor of…
It’s hard to believe that Facebook has been a part of most of our lives for nearly a decade. What was once a simple communication and photo-sharing channel has evolved into a social and technological Hydra, a many-headed beast that dominates the digital space in communication, sales and now advertising. According to SproutSocial, Facebook drives…
Whether it’s an inspirational founding story, an innovative product that has the potential to disrupt an entire industry or a commitment to customer service that exceeds the norm, every brand strives to fill a void that exists in the marketplace. It’s their competitive advantage. But discovering – and marketing - this unique angle can be…
