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Archive for the ‘Direct Mail’ Category

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail…

Using Direct Mail? Here are the Best Spots to Place Your Offer

Most of us carry mini computers in our pockets, and the move to digital has consumed every industry. But don’t be fooled into thinking that print has lost value. A Content Marketing Institute study says that audiences are more engaged than ever before with marketing messages, thanks to an integrated approach to information dissemination that…

‘Workhorse’ Direct Mail Marketing Continues to Prove Its Power

It is often discussed if direct mail marketing still holds a place amid digital marketing boom times. In a recent Smart Insights study, the strength of digital marketing was revealed to be immense, showing that 82 percent of organizations have fully adopted a digital marketing strategy. However, even in the digital age, the benefits of…

Dimensional Mail Gives a Lift to Direct Mail Response Rates

Bigfoot. The Loch Ness Monster. Advertising clutter. Which one of these doesn’t belong? It’s no urban legend that we are bombarded with advertising and marketing messages across a growing range of channels, causing any one of us to shut down and tune out. Cutting through the clutter remains one of the primary obstacles for marketers…

Tracking Results Essential to Calculate Direct Mail ROI

Direct mail marketers capitalize on mail’s physical qualities that enable human connection and drive action. While the mailing list will always have the most impact on the success of the campaign, having strong content can improve direct mail ROI by driving greater response. One of the biggest reasons for a direct mail campaign’s failure is…

Top Spots for Your Offer to Boost Direct Mail Response Rates

One of the top direct mail mistakes is failing to make a specific offer or confusing recipients with too many offers in one mailer. Very few, if any, will take the time to sort out what you want them to do . . . and your mail piece will quickly find its way into the…

Variable Data Printing Boosts Direct Mail Response Rates

One of the beauties of digital printing technology is how it can be used with traditional marketing direct mail to make a bigger impact and drive greater response. Take personalization, for example. Variable data printing technologies allow marketers to deploy large direct mail campaigns that communicate on a one-to-one basis with prospects and customers. Important?…

Healthcare Direct Mail Strategies to Help Keep Your Practice Healthy and Growing

A recent marketing channel preference study revealed that 40% of consumers prefer postal mail for the delivery of sensitive health information. While digital strategies have their place for certain types of communications, effective direct mail programs are now more vital than ever for medical practices. If you are actively looking to grow your practice, consider…

Find More Just Like Your Best Customers Using Targeted Mailing Lists

The value of a robust customer data file cannot be overstated. The more you know, the easier it is to plan and execute campaigns using targeted mailing lists that deliver the right offer to the right type of customer at the right time – when they’re ready to buy. What basic data points should you…

Information Rules! The Best B2B Offer for Direct Mail Marketing

Hands down, information is the best offer in B2B direct marketing, says customer acquisition and retention expert Ruth P. Stevens. It attracts, it qualifies, and it doesn’t break the bank. While digital views and downloads make customer education fast and immediate, many buyers prefer and appreciate something tangible that they can hold, set aside to…