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Archive for the ‘Mailing’ Category

Top Spots for Your Offer to Boost Direct Mail Response Rates

One of the top direct mail mistakes is failing to make a specific offer or confusing recipients with too many offers in one mailer. Very few, if any, will take the time to sort out what you want them to do . . . and your mail piece will quickly find its way into the…

Variable Data Printing Boosts Direct Mail Response Rates

One of the beauties of digital printing technology is how it can be used with traditional marketing direct mail to make a bigger impact and drive greater response. Take personalization, for example. Variable data printing technologies allow marketers to deploy large direct mail campaigns that communicate on a one-to-one basis with prospects and customers. Important?…

Healthcare Direct Mail Strategies to Help Keep Your Practice Healthy and Growing

A recent marketing channel preference study revealed that 40% of consumers prefer postal mail for the delivery of sensitive health information. While digital strategies have their place for certain types of communications, effective direct mail programs are now more vital than ever for medical practices. If you are actively looking to grow your practice, consider…

Find More Just Like Your Best Customers Using Targeted Mailing Lists

The value of a robust customer data file cannot be overstated. The more you know, the easier it is to plan and execute campaigns using targeted mailing lists that deliver the right offer to the right type of customer at the right time – when they’re ready to buy. What basic data points should you…

Local Retailers Save Time, Money with Neighbourhood Mail™

According to Canada Post research, one in every two people say they have purchased a product in-store over the past six months as a result of a direct mail ad. And why not? Checking the mail is part of most people’s coming home routine and is associated with “feel good” emotions, the study points out.…

Feel the Love in ‘Lumpy’ with Dimensional Mail Ideas

Need a hard-working communications channel that’s targeted, personal, flexible and measurable? Look no further than direct mail. A full 85% of consumers in a recent study say they’ll open mail if it “looks interesting.” Dimensional mail is a great way to stand out and spur more interest among your key audiences. Shapes and pop-ups that…

The Mail ‘Habit’: Why Consumers Like Mailing Campaigns

A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…