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Archive for the ‘Print’ Category

How to Make Your Business Card a Real Keeper

Though advances in technology are constantly redefining the ways in which we do business, one conventional business practice has stood the test of time: the business card. Printed business cards provide a tangible, personalized element to relationship-building that digital alternatives cannot. And, when tailored to reflect your brand’s image, business cards serve as important marketing…

6 Ways to Use High-Impact Printing to Stand Out

The tactile nature of print media is one of the most important ways that it stands out from digital. In fact, the Content Marketing Institute says that audiences are more engaged than ever with print marketing, with an influx of brands using direct mail and print marketing to cut through the digital clutter. One of…

Myth vs. Fact – The Environmental Impact of Printing

In an environmentally aware world, many business owners are looking for ways to provide more sustainable solutions to meet their customers’ needs. To promote more eco-friendly practices, many businesses pledge to “save the trees” by reducing the use of paper and print materials. However, simply “going paperless” is not the perfect solution. In honor of…

Web to Print Online Portal Streamlines Marketing and Print Communications

Managing your marketing promotional materials across departments or multiple offices is more challenging than ever, as the shelf life of business communications and market response time have never been shorter or more challenging to manage. A web-to-print online portal, a.k.a. online print ordering, e-procurement, W2P and eCommerce, is a thriving solution that offers a wide…

The Most Important Way to Build Relationships with Print Communications

Every company, regardless of the products sold or services performed, is in the relationship business – with customers, employees, business partners and the communities where they’re located. Marketing efforts across multiple channels, including print communications, to your target markets are necessary to drive sales. But what about the relationships you have with existing customers? How…

Three Eco-Friendly Printing Practices That Can Reduce Waste and Expenses

This Friday, April 22, marks the 46th year of celebrating Earth Day. More than just a single day, Earth Day is an everyday movement that raises awareness, elicits action and causes us to think about the impact of our habits. The good news is, implementing eco-friendly printing practices can not only help reduce your impact…

Research Confirms the Power of Print Marketing Communications

Recent buzz around the effectiveness of direct mail and print marketing communications may have marketers who’ve had all of their eggs in a digital basket rethinking their strategy in 2016 to incorporate a multi-channel approach. This “best of both worlds” strategy blends the emotional impact of paper with the convenience and immediacy of digital delivery.…

What a Pleasant Surprise! A Hand-written Note in Print

How to use print communications to cultivate customer relationships When you have a need for communications speed, nothing tops a digital message. Yet, we all know what an email inbox can look like at the end of the day. And how attractive the delete key can be when we have to prioritize what gets our…

Variable Data Printing Drives Better Response

The average person is exposed to 5,000 advertising and promotional messages every day. That’s more than 1.8 million annually. How can you cut through the clutter to be noticed . . . and remembered? With personalized, relevant messages that drive higher response, increase engagement and deliver greater ROI. Technology makes it easy! Enter variable data…