Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)…
For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out…
As small business owners and managers, you have a unique opportunity to nurture close relationships with your employees that encourage their active engagement with the business. Engaged employees lead to improved talent retention, operational excellence, customer satisfaction and, ultimately, your business’ bottom line. According to Gallup's 2017 “State of the American Workplace” report, 70 percent…
It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded merchandise and custom logo apparel that most companies seek are…
Today’s marketers give a thumbs up to strategic promotional products: 65% call them always or mostly effective as an advertising medium, according to Promotional Products Association International. “The old term, ‘ad specialties’ described something that you gave away free of charge, for goodwill purposes,” says Cliff Quicksell, a leading expert in promotional marketing strategy. “The…
From logo gifts to personal notes, regular customer appreciation activities are an essential part of doing business. Without a doubt, reviews – good and bad – spread fast. Positive word-of-mouth (42%) is even more important than a sale or promotion (34%) when considering what’s most likely to motivate someone to try a new company, according…
Health and wellness promotional products are strong contenders among the year’s trendiest logoed items. That’s great news for marketers in search of a memorable giveaway that offers people what they value most: practicality. Seventy-seven percent of Americans and 82% of Canadians say the top reason they keep a logoed item is if it’s useful, according…
While there has never been a shortage of options in logoed merchandise, marketers looking to take their promotions to the next level are seeking an even wider selection with dual- and multi-functionality. A trendy, useful and relevant-to-the-campaign promotional product can add an extra dose of flair to capture attention and build awareness of your products…
When formal and informal recognition is built into your company culture, it can help you to attract and retain top performers while deepening commitment to your organization. Using promotional products to recognize employees can lead to increased satisfaction and motivation among your team. Consider that companies with effective employee recognition programs enjoy 31% lower voluntary…
It’s no secret that participating in trade shows, conferences and other events can be a great way to increase brand awareness, improve product knowledge through hands-on demonstrations and, ultimately, drive more sales. In fact, a 2014 EventTrack study by the Event Marketing Institute and Mosaic reports that more dollars are being devoted to experiential marketing…
