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Archive for the ‘Signage’ Category

7 Ways to Get the Most Out of Your Store Signage

Signage can be responsible for half of your customers, says the International Sign Association. Signs can attract new customers, brand your business and drive impulse sales. Here are seven ways to make the most out of your signage while saving time and preserving your budget: Look at what you’ve got with fresh eyes. It’s only…

Using Colour Psychology to Help You Sell More

Retailers who discount colour psychology and its influence on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgment about your retail environment and its products within 90 seconds. How much of that first impression is based on colour alone? As much as 90%, according to researchers.…

All Eyes Are on You with Company Vehicle Signage

Americans now spend more than 100 hours a year commuting to work, with a nationwide drive time average of 24.3 minutes, according the U.S. Census Bureau. Any way you slice it – for professional or personal reasons – we all get our fair share of windshield time. For marketers, it’s great opportunity to do some…

5 Ways to Get Value from your Trade Show Event

So, you’ve decided to exhibit at a trade show. This is an excellent way to make connections in your industry and get your name out to new people and businesses. However, once you get to the show, what should you expect and what should you do? Here are five things you should make an effort…

5 Ways to Take Your Spring Event to the Next Level

Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in place to not only get people to your spring event, but remember you long after it’s over. As you begin strategizing your event marketing plans,…

5 Ways to Take Your Spring Event to the Next Level

Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in place to not only get people to your spring event, but remember you long after it’s over. As you begin strategizing your event marketing plans,…

4 Tips for Awesome Custom Window Graphics

The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that starts with eye-catching, easy-to-understand signage, like custom window graphics. With more than 82% of customers looking for local products and services online, and 90% of those then…

Choosing the Right Size Banner for Your Event

If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, booth, tent, nearby fence or elsewhere. But just as there are unlimited applications for banners, so are there an unlimited array of sizes. While it’s unlikely you’ll match a 2015 effort by German soccer team…