Marketing for Primary, Secondary & University Level Institutions
Whether you’re soliciting donations, pushing for student enrollment, or writing appeals for grants, making the case for why you are the best educational choice and appealing to a multitude of audiences can be a challenge.
How do you maintain or boost enrollment? How do you increase the number of alumni making donations? What are the best ways to stay in touch with parents, students and faculty?
It all starts with building strong connections using relevant communications. Rely on American Speedy Printing to help deliver key messages to the right audiences. We understand the obstacles you face when it comes to marketing and communications in the education industry.
With our assistance, you can:
- Enhance your website to appeal to your audiences. Your website is the go-to resource for parents, prospective and current students, donors and alumni interested in learning more about what you have to offer, and how they can get involved or donate. Clear calls to action and easy navigation are critical to encouraging either students to apply or alumni to make a donation. We can help you enhance your website with these best practices and many others.
- Maintain contact with key constituents using email marketing. Promoting a multitude of campaigns, events and causes across campus can be a challenge. We can help with content development and deployment of your email campaigns to drive interest and action.
- Increase engagement through direct mail and letter campaigns. Direct mail is a versatile marketing tactic that you can use to announce a program, promote events — like an open house — or request support in the form of donations or volunteering. Postcards, self-mailers and envelope packages are all great choices, depending on your message.We can work with you to identify the right materials to reach your target audience.
- Inform, teach and engage your audience with newsletters. Stay top-of-mind with printed newsletters you can distribute by mail or in-person. They’re an excellent way to update people on your educational institution’s events, activities, achievements, milestones and more. Many newsletters work overtime when they’re passed along from one person to another!
No matter your goal, American Speedy Printing can help you identify the best communication channels and tactics to use when marketing your educational Institution. Call us today to get started.